Bensimon is first and foremost a family affair, it’s the story of the Bensimon brothers. It was back in the early Eighties that Serge and Yves first came up with the idea of creating what was a unique concept - to bring the iconic tennis shoe that inspired by the world travel and military under the brand "Bensimon." Since that day and spurred on by the desire to bring a vibrant and positive concept to life, not only the shoes, but also the ready-to-wear collections and rare and beautiful objects from all over the world, they have worked tirelessly to expand this multi-faceted brand and continue to promote this unique lifestyle concept.

Bensimon is based on a unique lifestyle vision that combines the very best in fashion, home interiors and design. A love of travel has provided a constant source of inspiration for the brand and lies at the very heart of all the collections designed and developed by Serge Bensimon and his team. Each and every pair of tennis shoes and every garment from the ready-to-wear collection bear the hallmark of this timeless, emotional connection. The design objects chosen to adorn the shelves of the brand’s concept stores share the same ethos. This is the formula for success of the bold and vibrant world created by Bensimon.

With the simple yet classic design ideas, the sneakers from Bensimon are made out of basic cotton fabrics and rubber, is 100% natural. It is easy to care for, as you can throw it in the washing machine and dryer to refresh their life and wear it again.